Simplicity is a challenge in itself. We looking a symbol simple, basic and minimalist
We did have many concepts and possibilities. but after a long ideation process, we chose the simplicity of a lower case "b" and the energy of fire expressed on its most minimalist form.
Simplicity, innovation, change and power
Fire was a discovery that affected the course of humanity. Thats the reason why we chose it for our concept. Buyfriend has the potential to change some known concepts.
We created a grid that gave life to a minimalist form of fire and that would create the visual illusion of a lowercase b.
A simple, but powerful and expressive brand was obtained.